As Valentine's Day approaches, Discover Puerto Rico, the Island's official Destination Marketing Organization (DMO), is thrilled to announce its latest initiative, "Love Letter from Puerto Rico," featuring renowned Puerto Rican actor and producer Amaury Nolasco. This heartfelt campaign is an extension of the DMO's successful Live Boricua movement, designed to invite travelers from around the world to experience the Island's rich cultural tapestry while promoting mindful and responsible tourism.
A Heartfelt Invitation to Puerto Rico
"Love Letter from Puerto Rico" is more than just a promotional video; it is an open invitation for travelers to immerse themselves in the Island's diverse culture, breathtaking landscapes, and vibrant communities. Filmed at El Pretexto in Cayey, Puerto Rico, the video showcases Nolasco's deep connection to his homeland as he pens a heartfelt letter encouraging visitors to explore Puerto Rico with respect, love, and genuine appreciation.
Amaury Nolasco, known for his roles in popular films and television series, shared his emotional connection to the project, stating, "This initiative is profoundly personal to me. Puerto Rico is not just a destination; it is home to a living, breathing community and a stunning environment that deserves to be cherished. My hope is that travelers will see Puerto Rico through my eyes and understand that every visit is an opportunity to connect with our culture, preserve our heritage, and celebrate our vibrant spirit."
Showcasing Puerto Rico’s Beauty and Culture
The video captures the essence of Puerto Rico through stunning visuals that highlight the Island's dynamic culture, lush landscapes, and welcoming communities. As Nolasco narrates his love letter, viewers are taken on a journey through iconic locations, from the historic streets of Old San Juan to the serene beaches of Culebra and the lush forests of El Yunque.
Leah Chandler, Chief Marketing Officer of Discover Puerto Rico, emphasized the significance of the campaign, stating, "'Love Letter from Puerto Rico' encourages travelers to see our Island not just as a tourist destination, but as a captivating community with a rich cultural heritage. Our goal is to inspire visitors to experience Puerto Rico consciously and meaningfully, respecting our culture, preserving our natural beauty, and connecting with our people."
Promoting Mindful and Responsible Tourism
Inspired by the 2022 "Return the Love" campaign, which educated travelers on enjoying Puerto Rico safely during the pandemic, this new initiative aims to foster a deeper sense of responsibility among visitors. Discover Puerto Rico urges travelers to support local businesses, savor locally grown foods, embrace the Island's musical heritage through salsa, bomba, and plena, and venture off the beaten path for unique experiences.
The campaign highlights the importance of treating Puerto Rico, its people, and its natural wonders with care, especially during high-travel seasons such as spring break. A second phase of the initiative will introduce educational content in collaboration with local organizations to further promote responsible tourism within the local industry.
Embracing Puerto Rico's Rich Heritage
Puerto Rico is renowned for its vibrant culture, rich history, and breathtaking landscapes. From the colorful streets of Ponce to the bioluminescent bays of Vieques, the Island offers a plethora of experiences for every traveler. The "Love Letter from Puerto Rico" initiative encourages visitors to immerse themselves in the Island's heritage by:
- Supporting local artisans and businesses.
- Indulging in traditional Puerto Rican cuisine.
- Exploring historical landmarks and natural wonders.
- Engaging with local communities through cultural experiences.
This Valentine's Day, Discover Puerto Rico invites travelers to embark on a journey that transcends typical tourism. It is a call to explore with respect, engage with authenticity, and leave a positive impact on the Island and its people.
Discover Puerto Rico: A Commitment to Sustainable Tourism
As a private, not-for-profit Destination Marketing Organization, Discover Puerto Rico is dedicated to positioning the Island as a premier travel destination. The DMO collaborates with local governmental and nongovernmental entities to promote the Island's diversity and uniqueness for leisure, business travel, and events. Through initiatives like "Love Letter from Puerto Rico," Discover Puerto Rico aims to bring prosperity to its people while fostering sustainable tourism practices.
Visit discoverpuertorico.com/returnthelove to watch the full video, explore Amaury Nolasco's favorite spots, and learn how to engage with Puerto Rico's culture and environment responsibly.
This Valentine's Day, let Puerto Rico capture your heart and inspire your travels. Experience the Island's magic, respect its heritage, and become part of its vibrant community. Discover Puerto Rico, and let the Island's love letter be your guide to conscious and meaningful travel.